Browsing Journal Articles by Subject "Decision Making"
Now showing items 1-3 of 3
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An approach to evaluation of decision making units
(1997-10-11) -
Decision making process for bottom of the pyramid consumers: a case of FMCG products
(NMIMS Management Review, 2014)The purpose of this paper is to examine the nature of family purchase decision making at the Bottom of the Pyramid (BOP) using a study of BOP consumers in India. The primary objective is to identify the purchase approach ... -
Robustness in corporate planning decision-making
(1989-09-29)