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    • Impact of review narrativity on sales in a competitive environment 

      Mukhopadhyay, Soumya; Kumar, V.; Sharma, Amalesh; Chung, Tuck Siong (Wiley Online Library, 2022-02-21)
      Online user-generated reviews have received significant importance in the literature as they help consumers make consumption decisions. However, despite significant developments in this domain in the past decade, little ...