Browsing Journal Articles by Subject "Haptic touch"
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Do time constraint and emergency purchase situation exert same influence on shopping? a study under haptic touch influence
(Elsevier Ltd, 2016)Marketing literature has identified emergency purchase situation and time constraint as important situational influences. However, both of them are often equated with each other as both require shopping to be done in a ... -
Role of haptic touch in shopping
(Decision, 2013-05-05)Research on multisensory nature of consumption has highlighted importance of smell, taste, and touch during product evaluation and subsequent purchase decisions. However, there are very few studies in marketing which have ...