Browsing Journal Articles by Subject "Indian retail"
Now showing items 1-2 of 2
-
Strategizing in small informal retailers in India: home delivery as a strategic practice
(Asia Pacific Journal of Management, 2020)Small informally organized family-owned grocery retailers—kiranas—are ubiquitous in India and have retained market dominance while facing increasing competition from large formally organized retailers (FORs). Yet, strategy ... -
Understanding consumers in-store behavior: The dual role of episode-specific motive adjustment and motive selection
(ScienceDirect, 2023-09-04)Understanding purchase motivations is vital but challenging due to their unobservable, concomitant, and dynamic nature. Recent research has proposed frameworks to examine their impact on choice by treating motivations as ...