Browsing Journal Articles by Subject "Internet Literacy"
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Evaluating adolescents’ responses to internet ads: role of ad skepticism, internet literacy, and parental mediation
(Journal of Advertising, 2020-06-30)In this article, we first compare adolescents’ responses to two formats (easily recognizable versus not easily recognizable) Internet ads. We find that Internet literacy and ad skepticism are necessary for adolescents to ...