Browsing Journal Articles by Subject "Legitimacy"

Now showing items 1-2 of 2

    • American MNEs: in search of legitimacy when you’re WEIRD 

      VanSandt, Craig V.; Mitchell, Matthew C.; Sud, Mukesh (Journal of Management Policy and Practice, 2019)
      Presuming that American Multinational Enterprises (AMNEs) prefer to be viewed as legitimate, socially responsible firms in their host countries, we seek to provide answers to the question of how they can best determine ...

    • Seeds of demand-side legitimacy: when do existing companies procure from B2B startups? 

      Batra, Safal; Gupta, Vishal K.; Sharma, Sunil; Yadav, Rahul (Emerald, 2022-01-27)
      The purpose of this study is to investigate potential lenders of legitimacy for business-to-business (B2B) startups as reflected in the willingness of potential customers to do business with startup firms. This study ...