Browsing Journal Articles by Subject "Low Income Consumers"

Now showing items 1-2 of 2

    • CavinKare private limited: serving low income consumers 

      Jaiswal, Anand Kumar; Venugopal, P. (2008-11-10)
      This case was prepared by Professor Anand Kumar Jaiswal of the Indian Institute of Management, Ahmedabad and Professor Pingali Venugopal of Xavier Labour Relations Institute (XLRI), Jamshedpur, as a basis for classroom ...

    • The fortune at the bottom or the middle of the pyramid? 

      Jaiswal, Anand Kumar (Innovations, 2008-11-10)
      The Bottom of the Pyramid (BOP) has emerged as a dominant concept in business, propelled by C. K. Prahalad’s The Fortune at the Bottom of the Pyramid. 1 Given the enormous attention the concept has attracted, it has the ...