Browsing Journal Articles by Subject "Loyalty"
Now showing items 1-4 of 4
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Corporate governance: changing trends in interpreting fiduciary duty
(Vikalpa, 2014-03-08)The author discusses the need for corporate directors to know the concept of fiduciary to be more aware of the obligations, duties and liabilities imposed by it. He cites the task of the directors who take decisions for ... -
Does relationship marketing matter in online retailing? a meta-analytic approach
(Springer New York LLC, 2016)Building on the meta-analytic model suggested by Palmatier et al. Journal of Marketing, 70, 136–153, (2006), this study extends the relationship marketing framework to the domain of online retailing to identify what ... -
Role of gratitude and obligation in long term customer relationships
(Elsevier Ltd, 2016)This paper examines the role of gratitude and obligation in customer relationships. We surveyed 398 customers exiting grocery and clothing stores in Ahmedabad and Jaipur cities in India, after they had finished shopping. ... -
Service quality versus service experience: an empirical examination of the consequential effects in B2B services
(Elservier, 2019-02-28)The present study investigates the role of service experience in B2B services vis-a-vis service quality. In particular, the study addresses the question: how do the relative effects of service quality versus service ...