Browsing Journal Articles by Subject "Marketing"
Now showing items 1-20 of 27
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CavinKare private limited: serving low income consumers
(2008-11-10)This case was prepared by Professor Anand Kumar Jaiswal of the Indian Institute of Management, Ahmedabad and Professor Pingali Venugopal of Xavier Labour Relations Institute (XLRI), Jamshedpur, as a basis for classroom ... -
Cluster analysis of Himachal tomato
(2010-10-21)A crate of Himachal tomato was obtained from Azad Mandi, Delhi. It contained 252 fruits. Each fruit was weighed and its axial dimension measured. Data of all 252 fruits was then subjected to cluster analysis, using weight ... -
Developing a customer-focus approach to marketing of library and information service
(2002-10-19)Philosophically, users are the central entity in all types of libraries. The characteristics of the user body make up an essential and indeed central element in the development of library services. In ways that are now ... -
Elements of task definition shopping situations: a study of Indian customers in context of products high on haptic salience
(Inderscience, 2016-07-25)Marketing literature has identified task definitions as one of the important situational influences. However, existing definitions of planned and emergency shopping situations are driven from practitioners' perspective and ... -
An empirical analysis of cattle and hog basis relationships
(1988-09-27) -
Family and store choice
(2006-11-01) -
Inland fish marketing in India
(1989-09-27) -
International marketing strategies in India: an application of mixed method investigation
(2005-10-27)Internationalization drives and export orientation are prominent in the organizational strategies of a number of leading Indian firms and multinationals located in India. This is a significant indicator of the growing ... -
Management simulation game for improving food chains
(2001-10-19) -
Marketing of cassava in India
(1999-10-14) -
Marketing of fresh water Fishes in India
(1987-09-24) -
Marketing of management information : research at IIMA
(2010-10-05) -
Marketing of seeds in India: status and issues
(1992-10-01) -
Marketing opportunity analysis
(1982-09-20) -
Measuring the efficacy of marketing spends
(2002-07-19) -
National publishing company: marketing of children's fortnightly magazine
(1994-10-05)In November 1990, Mr R Saxena, Marketing Manager of National Publishing Company, was considering alternative strategies to improve the sales of "Titli," a children's fortnightly vernacular magazine published by the ... -
An overview of the pesticides industry and its marketing environment
(1990-09-28)The pesticides industry has grown by 7.6 per cent during the last 20 years. It has also undergone a structural change from low value products to high value products. The major constituents of this industry are technical ...