Browsing Journal Articles by Subject "Perceived authenticity"
Now showing items 1-1 of 1
-
Social media “stars” vs “the ordinary” me: influencer marketing and the role of self-discrepancies, perceived homophily, authenticity, self-acceptance and mindfulness
(Emerald Insight, 2024-01-23)Social media influencers have become constant companions of a large audience of young consumers, but a crucial yet underexplored area of examination relates to the implications of exposure to influencers for an individual’s ...