Browsing Journal Articles by Subject "Qualitative research"
Now showing items 1-1 of 1
-
I “showroom” but “webroom” too: investigating cross-shopping behaviour in a developing nation
(Emerald, 2022-07-06)Purpose: The concepts of showrooming and webrooming have been well researched but majorly from the marketing/economic perspectives. The present study explores the socio-psychological motivations and different types of ...