Browsing Journal Articles by Subject "Scale development"
Now showing items 1-4 of 4
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Construction, validation and generalization of SERVSTRESS: a measure for service induced customer stress
(European Journal of Marketing, 2020-09-22)Purpose The purpose of this study is to construct and validate a generalizable scale to measure service induced perceived stress for customers of personal services with a high level of intangibles having both online and ... -
Developing an emic scale to measure ad-evoked nostalgia in a collectivist emerging market, India
(Journal of Business Research, 2019-06)Although there has been recent interest in the measurement of advertising-evoked nostalgia, the dimensionality and generalizability of the related scales are restricted to the national/cultural boundaries of Western nations. ... -
The olfactory experience (in retail) scale: construction, validation and generalization
(Emerald, 2022-07-14)Purpose: Measurement scales for sensory experience in retailing exist for sight, touch and sound. In the present study, the authors aim to develop the olfactory experience (OEX) scale in the context of retailing. Design ... -
Reinventing the universal structure of human values: development of a new holistic values scale to measure Indian values
(SAGE Publications, 2021-04-21)This article investigates the universal values scale, Schwartz Value Survey (SVS) for its applicability to measure cultural context-specific values. The study establishes a need to construct a new scale by identifying and ...