Browsing Journal Articles by Subject "Service quality"
Now showing items 1-2 of 2
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Investigating a comparative evaluationapproach in explaining loyalty
(Emerald, 2017)Purpose–The purpose of this paper is to examine the superiority of comparative evaluation or relativeattitudinal measurement approach in which the respondent evaluates one object with direct comparison withother objects. ... -
Service quality versus service experience: an empirical examination of the consequential effects in B2B services
(Elservier, 2019-02-28)The present study investigates the role of service experience in B2B services vis-a-vis service quality. In particular, the study addresses the question: how do the relative effects of service quality versus service ...