Browsing Journal Articles by Subject "Store Choice"
Now showing items 1-3 of 3
-
Consumer learning and its impact on store format selection
(2008-11-09)Although there has been a lot of research on learning and product/brand choice, there is a remarkable lack of linking this to store format selection. As both learning types may occur simultaneously, studying their similarity ... -
Consumer learning and store choice
(2007-11-01) -
Deciding where to buy: store choice behaviour of Indian shoppers
(2002-10-19)Store choice is a decision that a shopper is fairly involved in. It is important for a store to understand this behaviour for developing marketing strategies to attract and keep its clientele. It is found that shoppers ...