Browsing Journal Articles by Subject "Structural equation modeling"
Now showing items 1-3 of 3
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Construction, validation and generalization of SERVSTRESS: a measure for service induced customer stress
(European Journal of Marketing, 2020-09-22)Purpose The purpose of this study is to construct and validate a generalizable scale to measure service induced perceived stress for customers of personal services with a high level of intangibles having both online and ... -
The olfactory experience (in retail) scale: construction, validation and generalization
(Emerald, 2022-07-14)Purpose: Measurement scales for sensory experience in retailing exist for sight, touch and sound. In the present study, the authors aim to develop the olfactory experience (OEX) scale in the context of retailing. Design ... -
Service quality versus service experience: an empirical examination of the consequential effects in B2B services
(Elservier, 2019-02-28)The present study investigates the role of service experience in B2B services vis-a-vis service quality. In particular, the study addresses the question: how do the relative effects of service quality versus service ...