Browsing Journal Articles by Subject "Tourism"
Now showing items 1-2 of 2
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Strategy, economic development and heritage tourism
(1998-10-13) -
When the unknown destination comes alive: the detrimental effects of destination anthropomorphism in tourism
(Journal of Advertising, 2020-10-02)This research theorizes and empirically investigates the concept of brand anthropomorphism in the context of tourist destinations, namely, destination anthropomorphism. First, we demonstrate that anthropomorphizing a ...