Browsing Journal Articles by Subject "Twitter"
Now showing items 1-3 of 3
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Analyzing the role of national culture on content creation and user engagement on Twitter: the case of Indian Premier League cricket franchises
(International Journal of Information Management, 2020-12-09)The content generation strategy of a sports franchise determines whether the user engagement increases or decreases on social media platforms. Thus, the role of Chief Operating Officer (COO) is profound who generally decides ... -
Do tweets create value?: a multi-period analysis of Twitter use and content of tweets for manufacturing firms
(International Journal of Production Economics, 2019)In this research we enquire if adoption of Twitter by manufacturing firms creates any value for the firm. We conduct two studies to examine the relationship between Twitter related activities of manufacturing firms and the ... -
Predicting sports fans’ engagement with culturally aligned social media content: A language expectancy perspective
(Elsevier, 2023-06-15)There is limited research showing how strategically generated content can boost Twitter engagement. The problem is acute for sports clubs with large fan bases. We determine the ideal content generation strategy using Hofstede’s ...