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Now showing items 131-140 of 258
Exports of groundnut extractions: a price study
(2010-05-28)
Recession and recovery: the role of credit policy
(2010-06-03)
Small farmers and co-operatives
(2010-05-13)
The effect of overlapping price ranges on price perception
(Association for Consumer Research, 2014)
The author extends the range theory by examining the effect of multiple price ranges with overlapping anchors on consumer price perception. Three studies provide empirical evidence for the hypothesis that the psychological ...