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Predicted satisfaction from simultaneous evaluation of prosocial and pro-self employee bonus schemes: towards a new form of management strategy for corporate social spending
(Springer India, 2016)
A prosocial bonus is money given to people with a condition that the amount needs to be spent on others. This article suggests a new way of implementing corporate social spending by involving ‘prosocial bonuses’. Such a ...
Does relationship marketing matter in online retailing? a meta-analytic approach
(Springer New York LLC, 2016)
Building on the meta-analytic model suggested by Palmatier et al. Journal of Marketing, 70, 136–153, (2006), this study extends the relationship marketing framework to the domain of online retailing to identify what ...
Language abstraction in marketing communication: online reviews of product failure context
(Academy of Management, 2014)
Linguistic abstraction, an essential property of language, is present in all forms of marketing communication such as word of mouth, salesperson communication, advertisements, and consumer relations, just to name a few. ...
Balancing people care and business priorities at popular vehicles and services ltd
(NHRD Network Journal, 2015)
The success behind any automobile dealership is largely driven by quality of dealer personnel who interface with customers at multiple touch points. At the same time, automobile dealers have to work with thinning margins ...
GM crops and global agri trade
(Economic & Political Weekly, 2014)
The cultivation of genetically modified crops, especially food crops, is not just a domestic issue; it has an impact on global food trade as well.
A new formulation and benders decomposition for the multi-period maximal covering facility location problem with server uncertainty
(Elsevier, 2016)
Facility location problems reported in the literature generally assume the problem parameter values (like cost, budget, etc.) to be known with complete certainty, even if they change over time (as in multi-period versions). ...
Indian call centres and business process outsourcing: a study in union formation
(New Technology, Work, and Employment, 2010-11-11)
In this exploratory study of union formation in the Indian call centre/business process outsourcing sector, the authors draw upon evidence from the first detailed survey of members of the recently formed UNITES, and from ...
The role of complementarity and partner brand price level in new product introduction strategy using bundle offers: a study on the quality perception of bundle components
(Elsevier, 2014)
The quality perception of a new brand improves when it is bundled with a product having a strong brand image, moderated by the level of complementarity between the bundle components. This study takes this research forward ...
A study on congruence between classical Nyaya Sutras and modern theories of knowledge
(Sage Publications India Pvt. Ltd, 2015)
Knowledge is an asset that can make or break organizations. Its importance has been duly asserted in the Western management thought as well as in the Indian classical philosophical thought. The present study takes a ...
Development of network measures for knowledge processes: a relational framework
(John Wiley and Sons Ltd, 2015)
Organizational learning has received increasing attention from scholars for mainly three reasons - debate about the level of analysis, questions about existing organizational theories, and concerns over a robust methodology ...