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Now showing items 11-18 of 18
Ordering effect of alphabets and numbers in alphanumeric brand names
(Association for Consumer Research, 2014)
This paper explores the effects of cause-related marketing campaigns that require participation and effort from the consumer, a campaign element that has received little research attention. We examine the effects of effort ...
Estimating urban – rural income differential in major states of India
(Indianjournals.com, 2014)
In this paper, we have attempted to estimate the urban – rural income differential (URID) for 15 major states based on readily available data on GSDP by sectors, population and employment by sectors and urban – rural ...
Consumer behaviour along PLC: a diffusion of innovation perspective
(Elsevier, 2014)
Prior research has suggested that consumer behavior towards a product varies as the product progresses through its life cycle. Both, the consumer and 'new product' enter into a dyadic relationship with the introduction of ...
The effect of overlapping price ranges on price perception
(Association for Consumer Research, 2014)
The author extends the range theory by examining the effect of multiple price ranges with overlapping anchors on consumer price perception. Three studies provide empirical evidence for the hypothesis that the psychological ...
Enter all infosec solutions: growing an ethical hacking business
(Ivey Publishing, 2014)
An ethical hacker had recently started his entrepreneurial venture, EnterAll InfoSec Solutions. A technologist who believed that “ethical hacking” had huge market potential, he and his partner were searching for a business ...
Prathista industries limited: a rural initiative
(SMS Journal of Entrepreneurship and Innovation, 2014)
Impact of Media on Creating Health Awareness
(MAIMS Journal of Management, 2014-04)
The paper attempts to identify the impact of media on creating health awareness and on changing people’s behaviour
towards their health. This impact needs to be measured for the people belonging to lower and lower-middle ...
Police and the rule of law: recent developments in India
(NPA Criminal Law Review, 1, 2014)