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Now showing items 1-10 of 11
Store choice in an evolving market
(2004-10-26)
The objective of this study is to identify, at a macro level, the drivers of store choice in various product categories, in the context of the evolving retail industry in India. The paper attempts to correlate the distinct ...
Deciding where to buy: store choice behaviour of Indian shoppers
(2002-10-19)
Store choice is a decision that a shopper is fairly
involved in. It is important for a store to
understand this behaviour for developing marketing
strategies to attract and keep its clientele. It is found
that shoppers ...
Shopping orientation in the evolving Indian market
(2003-10-22)
Studies on shoppers in India have largely been limited to their time and money spending pattern, demographic profile, and preferences for a particular format. It has been found in the studies in other countries that shoppers ...
Using observation research for segmenting shoppers
(2005-10-26)
This study uses observation of shopping behaviour as a method for developing shopper segments. Shoppers were observed at
different stores and based on the behavioural cues they were classified into six segments. The study ...
Planet Health (A)
(2006-10-29)
I
n early 2001, Mr Rohit Patel, Managing Director, Sagar Group of Industries (SGI)
was reviewing the plans for entering the retail business of pharmacy and healthcare
products. On the basis of a report submitted by SGI’s ...
Role of dynamic capability and information technology in customer relationship management: a study of Indian companies
(2007-11-08)
There is a growing body of academic and practitioner literature on Customer Relationship
Management (CRM), most of the research in this field being conducted in the Western context.
In the emerging countries of Asia, the ...
Consumer learning and its impact on store format selection
(2008-11-09)
Although there has been a lot of research on learning and product/brand choice, there is a remarkable lack of linking this to store
format selection. As both learning types may occur simultaneously, studying their similarity ...
Store format choice in an evolving market: role of affect, cognition and involvement
(2009-04-15)
Store choice has been studied extensively in the literature, but store format choice
has had limited research attention. The store format choice for bulk grocery
purchase being a rational context is well conceptualized ...
Don't fight nature: yours and others
(2008-07-24)
The winter and fall seasons have lived upto their
nature. Retail Industry has seen the worst winter.
For the organised retailers this is the first real winter
after a very prolonged spring. I always wonder how
we try ...
Living in Bermuda triangle
(2008-07-24)
I
n my last article I had mentioned about the Indian retailers are passing through a Bermuda Triangle. It looks like they would have to
learn to live in this triangle for a long time, if the recent dip in the market is ...