Search
Now showing items 11-19 of 19
Shopping habits and decision making styles of mall customers
(Faculty of Management Studies, Banaras Hindu University, 2014)
The effect of CRM stages along with brand images and values on sustainable corporate performance
(Inderscience Enterprises Ltd., 2014)
The paper aims to understand the relation of customer relationship management (CRM) stages on the belief about sustainable performance, along with brand images and values as moderating factors and covariates. CRM stages ...
Role of haptic touch in shopping
(Decision, 2013-05-05)
Research on multisensory nature of consumption has highlighted importance of smell, taste, and touch during product evaluation and subsequent purchase decisions. However, there are very few studies in marketing which have ...
Role of gratitude and obligation in long term customer relationships
(Elsevier Ltd, 2016)
This paper examines the role of gratitude and obligation in customer relationships. We surveyed 398 customers exiting grocery and clothing stores in Ahmedabad and Jaipur cities in India, after they had finished shopping. ...
Antecedents to customer dependency in buyer-seller relationship: a BOP retailer investigation
(Sage Publications India Pvt. Ltd, 2016)
Relationship marketing research extensively covers such variables as customer dependence, satisfaction, trust and loyalty, which play an important role in building and maintaining long-term relationships. Countries like ...
Impact of consumer social responsibility and brand social responsibility image on brand loyalty
(International Journal of Management and Business Research, 2013)
The present paper focus on ITC notebook and try to understand consumer social responsibility for cause related
brand and how their preference level changes with different firm donations, and how this activity leads to ...
Online retailing paired with kirana—a formidable combination for emerging markets
(Customer Needs and Solutions, 2015-10)
In the light of the convenience provided by online and the omnipresent kirana (mom-and-pop equivalent) stores and low penetration of large format retailing, it is proposed that these two would be the dominant formats of ...
Prathista industries limited: a rural initiative
(SMS Journal of Entrepreneurship and Innovation, 2014)
Elements of task definition shopping situations: a study of Indian customers in context of products high on haptic salience
(Inderscience, 2016-07-25)
Marketing literature has identified task definitions as one of the important situational influences. However, existing definitions of planned and emergency shopping situations are driven from practitioners' perspective and ...