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Now showing items 21-30 of 43
Peculiarity of customer relationship in Asia
(2006-11-01)
Planet Health (A)
(2006-10-29)
I
n early 2001, Mr Rohit Patel, Managing Director, Sagar Group of Industries (SGI)
was reviewing the plans for entering the retail business of pharmacy and healthcare
products. On the basis of a report submitted by SGI’s ...
Role of dynamic capability and information technology in customer relationship management: a study of Indian companies
(2007-11-08)
There is a growing body of academic and practitioner literature on Customer Relationship
Management (CRM), most of the research in this field being conducted in the Western context.
In the emerging countries of Asia, the ...
Consumer learning and its impact on store format selection
(2008-11-09)
Although there has been a lot of research on learning and product/brand choice, there is a remarkable lack of linking this to store
format selection. As both learning types may occur simultaneously, studying their similarity ...
Store format choice in an evolving market: role of affect, cognition and involvement
(2009-04-15)
Store choice has been studied extensively in the literature, but store format choice
has had limited research attention. The store format choice for bulk grocery
purchase being a rational context is well conceptualized ...
Brand adoption by BoP retailers
(Emerald Group Publishing Ltd., 2017)
Purpose: The purpose of this paper is to develop a framework to understand how bottom of the pyramid (BoP) retailers adopt brands who sell to a very different set of customers and are served through long indirect channels. ...
Decision making process for bottom of the pyramid consumers: a case of FMCG products
(NMIMS Management Review, 2014)
The purpose of this paper is to examine the nature of
family purchase decision making at the Bottom of the
Pyramid (BOP) using a study of BOP consumers in
India. The primary objective is to identify the purchase
approach ...
Teaching social entrepreneurship: development through the juxtaposition of heart and head
(Indian Journal of Economics and Business, 2014)
Over the last two decades, we have witnessed the growing awareness of social entrepreneurship education especially in developing countries. The value of social entrepreneurship as a discipline is gaining grounds in today's ...
Impact of customer dependency in buyer–seller relationship: a case of small retailers
(Indianjournals.com, 2014)
Small Retailers in Indian Retail industry are very prevalent and contributes a very large portion. Maintaining a relationship in such environment is very important. The relationship marketing research extensively covers ...
Impact of Store atmospherics on customer behavior: influence of response moderators
(Serialspublications.com, 2014)
This study aims to explore the theme of creating and managing the store atmosphere of exclusive stores from a customer's point of view. The findings from the study indicate that store atmospheric factors have a significant ...