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Now showing items 41-43 of 43
Online retailing paired with kirana—a formidable combination for emerging markets
(Customer Needs and Solutions, 2015-10)
In the light of the convenience provided by online and the omnipresent kirana (mom-and-pop equivalent) stores and low penetration of large format retailing, it is proposed that these two would be the dominant formats of ...
Prathista industries limited: a rural initiative
(SMS Journal of Entrepreneurship and Innovation, 2014)
Elements of task definition shopping situations: a study of Indian customers in context of products high on haptic salience
(Inderscience, 2016-07-25)
Marketing literature has identified task definitions as one of the important situational influences. However, existing definitions of planned and emergency shopping situations are driven from practitioners' perspective and ...