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Now showing items 1771-1780 of 1842
One-click at a time: Empowering mothers for their adolescent children's educational expenditures through social media usage
(Wiley, 2022-11-27)
Mothers play a significant role in deciding their adolescents' educational expenditures. They increasingly rely on the Internet for information search and building online support networks to enhance their confidence. Thus, ...
Food supply chains and resilience to shocks: evidence from India's COVID-19 lockdown
(Wiley, 2023-04-11)
We study the disruption of food supply to households and reduced farm-to-market arrivals in India's food supply chain during the COVID-19 lockdown. We focus on the relationship between logistics quality (and performance) ...
The motivation paradox: Understanding contradictory effects of awards on contribution quantity versus quality in virtual community
(ScienceDirect, 2023-11)
We use the lens of the intrinsic/extrinsic motivation theory to holistically model the effects of intangible awards on member contribution in virtual communities. Using multiple studies on Yelp, we validate that the influence ...
Combining profit and purpose: Paradoxical leadership skills and social–business tensions during the formation and sustenance of a social enterprise
(Wiley, 2023-08-22)
Borrowing from paradoxical leadership literature and using the case of a social enterprise formed from a traditional nonprofit, the present study identifies a set of multilevel skills that helped the leader address the two ...
Consumer preference for nutrition front-of-pack-label formats in India: Evidence from a large-scale experimental survey
(Elsevier, 2023-09-16)
Global policy discourse emphasizes placing front-of-pack nutrition labels (FOPLs) on packaged foods, but debates continue to rage on the appropriate format. There are two key types of label formats, summary and informative. ...
The impact of consumer expectations and familiarity on deceptive pricing in advertising: a view from drip pricing practice
(Taylor & Francis, 2023-11-20)
Drip pricing practice, which involves promoting a seemingly low initial price and then introducing add-on price components without upfront disclosures, is commonly seen as a deceptive advertising ...
Understanding the relationship between reviews, search and sales: a study of the Indian car market
(Emerald, 2023-11-20)
Purpose
While there has been extensive research on understanding the effects of online reviews on product sales, there is not enough investigation of the inter-relationships between online reviews, online search and product ...
Understanding the impact of augmented reality product presentation on diagnosticity, cognitive load, and product sales
(Elsevier, 2024-04)
Augmented reality (AR) enhances consumers’ sensory responses to online product presentations, providing a more immersive experience. In online marketplaces, the utilization of various sensory modalities for product ...
Engaging customers and suppliers for environmental sustainability: Investigating the drivers and the effects on firm performance
(Springer, 2024-01-03)
While firms engage stakeholders in their sustainability practices to contribute to a better world resiliently and responsibly, little is known about what drives their ability to generate customer engagement (CE) and supplier ...
Celebrity co-creator or celebrity endorser? Exploring mediating and moderating factors in Marcom decision
(WILEY, 2023-12-19)
The present research delves into the concept of celebrity co‐creation from theconsumer behavior perspective. It explores the impact of the degree of a celebrity'sinvolvement with a brand (celebrity as an endorser vs. ...