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Customer dependence and customer loyalty in traditional and modern format stores
(Emerald Group Publishing Ltd., 2017)
Purpose: The purpose of this paper is to examine the relationship between customer loyalty and customer dependence in the context of modern format and traditional format stores. In the process, the role of switching cost ...
Store choice in an evolving market
(2004-10-26)
The objective of this study is to identify, at a macro level, the drivers of store choice in various product categories, in the context of the evolving retail industry in India. The paper attempts to correlate the distinct ...
The luxury roundtable: does the luxury business need a rethink?
(2012-09-08)
This is the first luxury Roundtable of the country and probably of the world.
Four years ago, in the 25th year of strategic partnership between the Indian
Institute of Management, Ahmedabad (IIMA) and the ESSEC Business ...
Case analysis on makemytrip.com
(2010-01-15)
The case presents a situation where MMT has developed a plan for launching its
business in India. It is analysed using some of the concepts that would help in
determining whether the plan is based on consumer insights. ...
Bermuda triangle and the Indian retail industry
(2008-07-24)
Deciding where to buy: store choice behaviour of Indian shoppers
(2002-10-19)
Store choice is a decision that a shopper is fairly
involved in. It is important for a store to
understand this behaviour for developing marketing
strategies to attract and keep its clientele. It is found
that shoppers ...
Strategic alliance: from competition to co-operation
(2002-10-19)
Kool King limited
(2004-10-26)
Shopping orientation in the evolving Indian market
(2003-10-22)
Studies on shoppers in India have largely been limited to their time and money spending pattern, demographic profile, and preferences for a particular format. It has been found in the studies in other countries that shoppers ...