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Customer dependence and customer loyalty in traditional and modern format stores
(Emerald Group Publishing Ltd., 2017)
Purpose: The purpose of this paper is to examine the relationship between customer loyalty and customer dependence in the context of modern format and traditional format stores. In the process, the role of switching cost ...
The luxury roundtable: does the luxury business need a rethink?
(2012-09-08)
This is the first luxury Roundtable of the country and probably of the world.
Four years ago, in the 25th year of strategic partnership between the Indian
Institute of Management, Ahmedabad (IIMA) and the ESSEC Business ...
Case analysis on makemytrip.com
(2010-01-15)
The case presents a situation where MMT has developed a plan for launching its
business in India. It is analysed using some of the concepts that would help in
determining whether the plan is based on consumer insights. ...
Infibeam Internet Retailing
(Ivey Publishing, 2013)
Brand adoption by BoP retailers
(Emerald Group Publishing Ltd., 2017)
Purpose: The purpose of this paper is to develop a framework to understand how bottom of the pyramid (BoP) retailers adopt brands who sell to a very different set of customers and are served through long indirect channels. ...
Decision making process for bottom of the pyramid consumers: a case of FMCG products
(NMIMS Management Review, 2014)
The purpose of this paper is to examine the nature of
family purchase decision making at the Bottom of the
Pyramid (BOP) using a study of BOP consumers in
India. The primary objective is to identify the purchase
approach ...
Teaching social entrepreneurship: development through the juxtaposition of heart and head
(Indian Journal of Economics and Business, 2014)
Over the last two decades, we have witnessed the growing awareness of social entrepreneurship education especially in developing countries. The value of social entrepreneurship as a discipline is gaining grounds in today's ...
Impact of customer dependency in buyer–seller relationship: a case of small retailers
(Indianjournals.com, 2014)
Small Retailers in Indian Retail industry are very prevalent and contributes a very large portion. Maintaining a relationship in such environment is very important. The relationship marketing research extensively covers ...
Impact of Store atmospherics on customer behavior: influence of response moderators
(Serialspublications.com, 2014)
This study aims to explore the theme of creating and managing the store atmosphere of exclusive stores from a customer's point of view. The findings from the study indicate that store atmospheric factors have a significant ...
Buying impulsive trait: an effective moderator for shopping emotions and perceived risk
(Indianjournals.com, 2014)
The study provides a strong evidence of the relationship between buying traits, perceived risk, and buying emotions. It substantiate arousal and pleasure and dominance have significant relationship with impulsive buying ...