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Consumer learning and its impact on store format selection
Although there has been a lot of research on learning and product/brand choice, there is a remarkable lack of linking this to store format selection. As both learning types may occur simultaneously, studying their similarity ...
Don't fight nature: yours and others
The winter and fall seasons have lived upto their nature. Retail Industry has seen the worst winter. For the organised retailers this is the first real winter after a very prolonged spring. I always wonder how we try ...
Living in Bermuda triangle
I n my last article I had mentioned about the Indian retailers are passing through a Bermuda Triangle. It looks like they would have to learn to live in this triangle for a long time, if the recent dip in the market is ...