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Measuring the efficacy of marketing spends
(2002-07-19)
Developing a customer-focus approach to marketing of library and information service
(2002-10-19)
Philosophically, users are the central entity in all types of libraries. The
characteristics of the user body make up an essential and indeed central element
in the development of library services. In ways that are now ...
WTO and agricultural marketing
(2001-10-19)
International marketing strategies in India: an application of mixed method investigation
(2005-10-27)
Internationalization drives and export orientation are prominent in the organizational strategies of
a number of leading Indian firms and multinationals located in India. This is a significant indicator
of the growing ...
Family and store choice
(2006-11-01)
CavinKare private limited: serving low income consumers
(2008-11-10)
This case was prepared by
Professor Anand Kumar
Jaiswal of the Indian Institute
of Management, Ahmedabad
and Professor Pingali
Venugopal of Xavier Labour
Relations Institute (XLRI),
Jamshedpur, as a basis for
classroom ...
Management simulation game for improving food chains
(2001-10-19)