Now showing items 1-10 of 24
Store choice in an evolving market
The objective of this study is to identify, at a macro level, the drivers of store choice in various product categories, in the context of the evolving retail industry in India. The paper attempts to correlate the distinct ...
Bermuda triangle and the Indian retail industry
Deciding where to buy: store choice behaviour of Indian shoppers
Store choice is a decision that a shopper is fairly involved in. It is important for a store to understand this behaviour for developing marketing strategies to attract and keep its clientele. It is found that shoppers ...
Strategic alliance: from competition to co-operation
Kool King limited
Shopping orientation in the evolving Indian market
Studies on shoppers in India have largely been limited to their time and money spending pattern, demographic profile, and preferences for a particular format. It has been found in the studies in other countries that shoppers ...
The world within the shop
Using observation research for segmenting shoppers
This study uses observation of shopping behaviour as a method for developing shopper segments. Shoppers were observed at different stores and based on the behavioural cues they were classified into six segments. The study ...