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Measuring the efficacy of marketing spends
(2002-07-19)
Road Map for successful CRM implementation
(2002-07-19)
Death by water
(2002-07-19)
Can creativity count in the corridors of power
(2002-07-19)
Financial markets, human resource policies, and flexibility
(2002-10-18)
Financial systems that are bank-based such as in Germany and Japan employ an internal
strategy of managing human resources via job ladders and screening whereas in market-based
systems such as in the UK and the US an ...
South Asia cluster where the old meets the new?
(2002-10-18)
The GLOBE Southern Asia cluster of India, Indonesia, Iran, Malaysia, Philippines and Thailand. The cluster has total population of almost 1.5 billion and a gross domestic product of almost U.S.$1 trillion. The hallmark of ...
Developing a customer-focus approach to marketing of library and information service
(2002-10-19)
Philosophically, users are the central entity in all types of libraries. The
characteristics of the user body make up an essential and indeed central element
in the development of library services. In ways that are now ...
Deciding where to buy: store choice behaviour of Indian shoppers
(2002-10-19)
Store choice is a decision that a shopper is fairly
involved in. It is important for a store to
understand this behaviour for developing marketing
strategies to attract and keep its clientele. It is found
that shoppers ...