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Impact of Store atmospherics on customer behavior: influence of response moderators
(Serialspublications.com, 2014)
This study aims to explore the theme of creating and managing the store atmosphere of exclusive stores from a customer's point of view. The findings from the study indicate that store atmospheric factors have a significant ...
Instrumentality and emotional attachment: a study of nomadic consumers' relationships with their possessions
(Association for Consumer Research, 2014)
An abstract of the research paper "Instrumentality and Emotional Attachment: A Study of Nomadic Consumers' Relationships With Their Possessions" by Rajesh Nanarpuzha, Piyush Sinha and Rohit Verman is presented.