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Does relationship marketing matter in online retailing? a meta-analytic approach
(Springer New York LLC, 2016)
Building on the meta-analytic model suggested by Palmatier et al. Journal of Marketing, 70, 136–153, (2006), this study extends the relationship marketing framework to the domain of online retailing to identify what ...
Does relationship marketing matter in online retailing? a meta-analytic approach
(Springer International Publishing, 2016)
Building on the meta-analytic model suggested by Palmatier et al. Journal of Marketing, 70, 136–153, (2006), this study extends the relationship marketing framework to the domain of online retailing to identify what ...