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Narrative worlds of frugal consumers: unmasking romanticized spirituality to reveal responsibilization and de-politicization
(Journal of Business Ethics, 2020)
Extant literature romanticizes frugality as a lifestyle trait that helps in the spiritual evolution of consumers, which in turn enables them in overcoming the negative consequences of materialism and over-consumption. ...
Mass migration from rural India: A restudy of Kunkeri village in Konkan, Maharashtra, 1961-1987-2017
(Sage, 2018)
This article examines a particular village—Kunkeri—in Konkan, Maharashtra, characterized by persistent mass outmigration for over five decades, by combining a field study in 2017 with detailed ethnographic and statistical ...