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Cluster analysis of Himachal tomato
(2010-10-21)
A crate of Himachal tomato was obtained from Azad Mandi, Delhi. It
contained 252 fruits. Each fruit was weighed and its axial dimension
measured. Data of all 252 fruits was then subjected to cluster analysis, using
weight ...
Developing a customer-focus approach to marketing of library and information service
(2002-10-19)
Philosophically, users are the central entity in all types of libraries. The
characteristics of the user body make up an essential and indeed central element
in the development of library services. In ways that are now ...
National publishing company: marketing of children's fortnightly magazine
(1994-10-05)
In November 1990, Mr R Saxena, Marketing Manager
of National Publishing Company, was considering alternative
strategies to improve the sales of "Titli," a
children's fortnightly vernacular magazine published
by the ...
International marketing strategies in India: an application of mixed method investigation
(2005-10-27)
Internationalization drives and export orientation are prominent in the organizational strategies of
a number of leading Indian firms and multinationals located in India. This is a significant indicator
of the growing ...
CavinKare private limited: serving low income consumers
(2008-11-10)
This case was prepared by
Professor Anand Kumar
Jaiswal of the Indian Institute
of Management, Ahmedabad
and Professor Pingali
Venugopal of Xavier Labour
Relations Institute (XLRI),
Jamshedpur, as a basis for
classroom ...
An overview of the pesticides industry and its marketing environment
(1990-09-28)
The pesticides industry has grown by 7.6
per cent during the last 20 years. It has also
undergone a structural change from low
value products to high value products. The
major constituents of this industry are
technical ...
Using crop outlook information for timely marketing decisions in government
(1986-09-22)
Reliable and timely information on crop
prospects is not available in India. As a
consequence, market planning of procurement,
storage and distribution operations,
and pricing of foodgrains and other crops
is usually ...
Theory of open inclusive innovation for reciprocal, responsive and respectful outcomes: coping creatively with climatic and institutional risks
(MDPI, 2016)
Given the economic squeeze world over, search for what we call frugal grassroots
innovations in Honey Bee Network, has become even more urgent and relevant in
the recent years. And, to shape this search, models and ...