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Deciding where to buy: store choice behaviour of Indian shoppers
(2002-10-19)
Store choice is a decision that a shopper is fairly
involved in. It is important for a store to
understand this behaviour for developing marketing
strategies to attract and keep its clientele. It is found
that shoppers ...
Using observation research for segmenting shoppers
(2005-10-26)
This study uses observation of shopping behaviour as a method for developing shopper segments. Shoppers were observed at
different stores and based on the behavioural cues they were classified into six segments. The study ...