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Language abstraction in marketing communication: online reviews of product failure context
(Academy of Management, 2014)
Linguistic abstraction, an essential property of language, is present in all forms of marketing communication such as word of mouth, salesperson communication, advertisements, and consumer relations, just to name a few. ...
Lance Armstrong and Livestrong foundation: rising again after the fall
(Ivey Publishing, 2014)
Lance Armstrong, a world-famous cyclist, was charged with using performance-enhancing drugs (i.e. “doping”). Armstrong had vehemently denied similar charges a few years earlier; however, this time there was substantial ...