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Identifying the drivers of luxury brand sales in emerging markets: an exploratory study
(Journal of Business Research, 2020)
Luxury brands across the globe have made inroads into emerging markets (EM). While some brands have succeeded in one EM, they have failed to replicate their success in others. We investigate the drivers of luxury brand ...
Leveraging service recovery strategies to reduce customer churn in an emerging market
(Springer, 2019)
Building on the properties of emerging markets, we investigate how a firm should align its service recovery strategies with different types of service failure to reduce customer churn in an emerging market. Using resource ...