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Consumer behaviour along PLC: a diffusion of innovation perspective
(Elsevier, 2014)
Prior research has suggested that consumer behavior towards a product varies as the product progresses through its life cycle. Both, the consumer and 'new product' enter into a dyadic relationship with the introduction of ...
Relationships between leadership, motivation and employee-level innovation: evidence from India
(Personnel Review, 2020)
Integrating the behavioral theory of leadership, the componential theory of creativity and the self-determination theory (SDT), the study tests the relationships between leadership, work motivation (intrinsic motivation, ...
How technology is changing retail
(Journal of Retailing, 2020-11-10)
Retailing is undergoing a remarkable transformation brought by recent advances in technology. In this paper, we provide a deep discussion of and look ahead on how technology is changing retail, starting with a classification ...
Antecedents to innovation in emerging markets: evidence from India
(International Journal of Innovation Management, 2019)
Firms utilise both internal and external knowledge reservoirs in order to innovate. This study explores the drivers of innovation specifically, role of business groups, alliances, degree of internationalisation and financial ...