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Now showing items 11-20 of 24
Consumer learning and store choice
(2007-11-01)
Family and store choice
(2006-11-01)
Consumer learning and its impact on store format selection
(2008-11-09)
Although there has been a lot of research on learning and product/brand choice, there is a remarkable lack of linking this to store
format selection. As both learning types may occur simultaneously, studying their similarity ...
Format choice in Grocery retailing
(2006-11-01)
Peculiarity of customer relationship in Asia
(2006-11-01)
Planet Health (A)
(2006-10-29)
I
n early 2001, Mr Rohit Patel, Managing Director, Sagar Group of Industries (SGI)
was reviewing the plans for entering the retail business of pharmacy and healthcare
products. On the basis of a report submitted by SGI’s ...
Role of dynamic capability and information technology in customer relationship management: a study of Indian companies
(2007-11-08)
There is a growing body of academic and practitioner literature on Customer Relationship
Management (CRM), most of the research in this field being conducted in the Western context.
In the emerging countries of Asia, the ...
Consumer learning and its impact on store format selection
(2008-11-09)
Although there has been a lot of research on learning and product/brand choice, there is a remarkable lack of linking this to store
format selection. As both learning types may occur simultaneously, studying their similarity ...