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Now showing items 11-20 of 36
The student leader and the strike
(1969-05-13)
Organization for advertising
(1969-05-28)
Communicator discrepancy, measurement delay and influence
(1969-06-01)
Both Sherif and Hovland's (1961) judgmental theory and
Festinger's (1957) dissonance theory (particularly as mterpreted
by Festmger & Aronson, i960, and Aronson, Turner, & Carlsmith,
1963) predict a curviknear relationship ...
Communicator discrepancy, perceived creditability, and opinion change
(1969-05-01)
How credible and at what level of discrepancy a source should be in order
to be sufficiently influential is examined in this study.
PROCEDURE: Perceived credibility and communicator discrepancy were
manipulated. 100 Ss, ...
Agricultural taxation policy: search for a direction
(1969-07-19)
Management reporting system in public undertakings
(1969-05-12)
A management reporting system must subserve the three basic objectives of operational control,
management control and strategic planning.
Once the commercial and non-commercial objectives of a public undertaking have ...
Management training for development of dairy industry
(1969-04-28)
1. In India, during last few years, there has been gradual expansion of management training programmes of different varieties. The differ on various counts. There are full tome Post Graduate programmer in management and ...
Internal financing
(1969-05-28)