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Now showing items 11-20 of 73
A brand share prediction model based on disparate sources of data from the Mumbai market
(2004-10-25)
We describe the application of a nested logit function for modelling consumer
brand choice using household transaction data from the Indian market.
This is unique since it is one of the first attempts to integrate disparate ...
Identification of top performing economies
(2004-10-25)
In the era of globalization and liberalization, important investment and business
decisions have to carefully consider long-term performance and prospects of different
national economies. National governments would also ...
Comparative advertising in India: need to strengthen regulations
(2004-10-26)
With the liberalization and globalization of the Indian economy, firms have been aggressively and
vigorously promoting their products and services. In a comparative environment, every representation
of a product or service ...
Wage disparity and human capital accumulation
(2004-10-25)
When the acquisitions of skills and technological change have mutually reinforcing effects the wage gap between skilled and unskilled workers increases. The cost of education is a deterrent to investment in skills that can ...
Kool King limited
(2004-10-26)
Logistics of tractor distribution in an agriculture-driveneconomy: an Indian case study
(2004-10-26)
This paper examines critical decision areas in the context of outbound logistics and their analytical
resolution (using operational research models) for a tractor company, which was among the market leaders
in the tractor ...
Measuring bank performance: an application of DEA
(2004-10-25)
The current paper is an attempt to use Data envelopment analysis (DEA) to evaluate the relative performance of public sector banks in India. The DEA model is most meaningful when it is applied to observation sets of units ...
Of, for and by the people
(2004-10-25)