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Now showing items 11-20 of 26
Effectiveness of varying sales style on consumer orientations
(1976-10-16)
Using the role-play technique, the effect of four different
sales orientations on customers with four different
need patterns was examined by the authors. In a factorial
design, product-centred,company-centred, ...
A strategic framework for profit planning: concepts, systems, and structure
(1976-01-16)
A framework for providing a long-term strategic
perspective for profit planning exercises is suggested. The
recommended corporate policy guidelines spell out strategic
planning parameters, e.g., a) future external ...
Adoption process and marketing of social change: a case study of the family planning programme
(1976-04-07)
Traditionally demographic and economic variables have
been suggested for segmenting the family planning market.
This paper argues that for designing effective communication
strategies, couple's stage of adoption is a ...
Hold of irrigation on farm economy in Gujarat
(1976-07-15)
The authors took up the study of two talukas of Gujarat, Anand and Dholka, to examine the impact of irrigation facility on cropping pattern and production. Anand has 80 per cent irrigated area and Dholka less than 15 per ...
An econometric approach to evolve viable cattle development financing schemes
(1976-04-21)
There has been a marked increase in commercial bank advances for agricultural
activities after the nationalization of banks in 1969. The agricultural loans of
commercial banks have increased from about Rs. 45 crores ...
Production function in Indian sugar industry
(1976-01-23)
This paper examines the degree of factor substitutability,
estimates returns to scale and marginal factor productivities
for the sugar industry in India. The authors arrive at some
interesting conclusions which may ...
Management control reports: not by money alone
(1976-10-15)
Location of Indian cement industry
(1976-10-15)
The article examines four hypotheses about the location
of the Indian cement industry: a) its location is not
optimum, b) it is not evenly distributed throughout the
country, c) it is becoming more and more dispersed ...
Attitude towards marriage age
(1976-11-12)
This article attempts to measure the attitude of heads of households in Udaipur city towars the recent enactment stipulating a rise in the marriage age. Out of the sample respondents, as many as 621 were in favour of this ...