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Now showing items 31-40 of 60
Effectiveness of varying sales style on consumer orientations
(1976-10-16)
Using the role-play technique, the effect of four different
sales orientations on customers with four different
need patterns was examined by the authors. In a factorial
design, product-centred,company-centred, ...
A strategic framework for profit planning: concepts, systems, and structure
(1976-01-16)
A framework for providing a long-term strategic
perspective for profit planning exercises is suggested. The
recommended corporate policy guidelines spell out strategic
planning parameters, e.g., a) future external ...
Adoption process and marketing of social change: a case study of the family planning programme
(1976-04-07)
Traditionally demographic and economic variables have
been suggested for segmenting the family planning market.
This paper argues that for designing effective communication
strategies, couple's stage of adoption is a ...
Hold of irrigation on farm economy in Gujarat
(1976-07-15)
The authors took up the study of two talukas of Gujarat, Anand and Dholka, to examine the impact of irrigation facility on cropping pattern and production. Anand has 80 per cent irrigated area and Dholka less than 15 per ...
An econometric approach to evolve viable cattle development financing schemes
(1976-04-21)
There has been a marked increase in commercial bank advances for agricultural
activities after the nationalization of banks in 1969. The agricultural loans of
commercial banks have increased from about Rs. 45 crores ...
Production function in Indian sugar industry
(1976-01-23)
This paper examines the degree of factor substitutability,
estimates returns to scale and marginal factor productivities
for the sugar industry in India. The authors arrive at some
interesting conclusions which may ...
Management control reports: not by money alone
(1976-10-15)