Search
Now showing items 31-40 of 40
Lagged variable models and their estimation
(1979-03-29)
The entrepreneurial transition
(1979-04-12)
Public sector performance and STC
(1979-08-27)
Predicting new product success: role of product category related perceptual variables
(1979-04-30)
This paper is concerned with the decision-making processes
of consumers when faced with a new brand situation
in a familiar product category. It relates intention
to buy a new brand with a number of different ...