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Now showing items 61-70 of 119
Same language subtitling of Bollywood film songs on TV: effects on literacy
(USC Annenberg School for Communication & Journalism, 2014)
In addition to 273 million illiterates (2001 Census), India has an estimated 389 million officially “literate” people who cannot read a simple text. Same Language Subtitling (SLS), the concept of subtitling audiovisual ...
Volunteering: the role of individual-level psychological variables
(SAGE Publications, 2014)
A broad range of activities are often included in volunteering. The motivations for volunteering are also many-faceted. Volunteers form most of the workforce in India’s non-profit sector, which is one of the largest and ...
Fostering academic research among management scholars in India: an introduction to the special issue
(SAGE Publications, 2014)
An introduction is presented in which the author discusses several article within the issue on topics including role of cognitive appraisal in work-family experiences of employees, work attitudes of Indian women in the IT ...
Teaching social entrepreneurship: development through the juxtaposition of heart and head
(Indian Journal of Economics and Business, 2014)
Over the last two decades, we have witnessed the growing awareness of social entrepreneurship education especially in developing countries. The value of social entrepreneurship as a discipline is gaining grounds in today's ...
Psychological and economic considerations of rewards programs
(Elsevier, 2014)
This study uses primary research and examples from the industry to demonstrate the application of human motivation and behavior theory in designing successful rewards programs. We identify the intrinsic and extrinsic ...
Lance Armstrong and Livestrong foundation: rising again after the fall
(Ivey Publishing, 2014)
Lance Armstrong, a world-famous cyclist, was charged with using performance-enhancing drugs (i.e. “doping”). Armstrong had vehemently denied similar charges a few years earlier; however, this time there was substantial ...
Impact of customer dependency in buyer–seller relationship: a case of small retailers
(Indianjournals.com, 2014)
Small Retailers in Indian Retail industry are very prevalent and contributes a very large portion. Maintaining a relationship in such environment is very important. The relationship marketing research extensively covers ...
Impact of Store atmospherics on customer behavior: influence of response moderators
(Serialspublications.com, 2014)
This study aims to explore the theme of creating and managing the store atmosphere of exclusive stores from a customer's point of view. The findings from the study indicate that store atmospheric factors have a significant ...
Buying impulsive trait: an effective moderator for shopping emotions and perceived risk
(Indianjournals.com, 2014)
The study provides a strong evidence of the relationship between buying traits, perceived risk, and buying emotions. It substantiate arousal and pleasure and dominance have significant relationship with impulsive buying ...
Shopping habits and decision making styles of mall customers
(Faculty of Management Studies, Banaras Hindu University, 2014)