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Shopping orientation in the evolving Indian market
(2003-10-22)
Studies on shoppers in India have largely been limited to their time and money spending pattern, demographic profile, and preferences for a particular format. It has been found in the studies in other countries that shoppers ...
Children in a Kirana store: building as case for retail communication
(2003-10-20)
This paper looks at child-retail communication interaction at the Kirana store, the Indian version of the US ‘mom and pop’ retail outlet, in New Delhi. The methodologies for data collection were the non-participatory ...