Search
Now showing items 1-4 of 4
Customer dependence and customer loyalty in traditional and modern format stores
(Emerald Group Publishing Ltd., 2017)
Purpose: The purpose of this paper is to examine the relationship between customer loyalty and customer dependence in the context of modern format and traditional format stores. In the process, the role of switching cost ...
Impact of customer dependency in buyer–seller relationship: a case of small retailers
(Indianjournals.com, 2014)
Small Retailers in Indian Retail industry are very prevalent and contributes a very large portion. Maintaining a relationship in such environment is very important. The relationship marketing research extensively covers ...
Shopping habits and decision making styles of mall customers
(Faculty of Management Studies, Banaras Hindu University, 2014)
Prathista industries limited: a rural initiative
(SMS Journal of Entrepreneurship and Innovation, 2014)