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Store choice in an evolving market
(2004-10-26)
The objective of this study is to identify, at a macro level, the drivers of store choice in various product categories, in the context of the evolving retail industry in India. The paper attempts to correlate the distinct ...
Bermuda triangle and the Indian retail industry
(2008-07-24)
Deciding where to buy: store choice behaviour of Indian shoppers
(2002-10-19)
Store choice is a decision that a shopper is fairly
involved in. It is important for a store to
understand this behaviour for developing marketing
strategies to attract and keep its clientele. It is found
that shoppers ...
Strategic alliance: from competition to co-operation
(2002-10-19)
Kool King limited
(2004-10-26)
Shopping orientation in the evolving Indian market
(2003-10-22)
Studies on shoppers in India have largely been limited to their time and money spending pattern, demographic profile, and preferences for a particular format. It has been found in the studies in other countries that shoppers ...
Radio renaissance
(2001-07-17)
The world within the shop
(2001-07-17)
Using observation research for segmenting shoppers
(2005-10-26)
This study uses observation of shopping behaviour as a method for developing shopper segments. Shoppers were observed at
different stores and based on the behavioural cues they were classified into six segments. The study ...