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Does relationship marketing matter in online retailing? a meta-analytic approach
(Springer New York LLC, 2016)
Building on the meta-analytic model suggested by Palmatier et al. Journal of Marketing, 70, 136–153, (2006), this study extends the relationship marketing framework to the domain of online retailing to identify what ...
Does relationship marketing matter in online retailing? a meta-analytic approach
(Springer International Publishing, 2016)
Building on the meta-analytic model suggested by Palmatier et al. Journal of Marketing, 70, 136–153, (2006), this study extends the relationship marketing framework to the domain of online retailing to identify what ...
Role of gratitude and obligation in long term customer relationships
(Elsevier Ltd, 2016)
This paper examines the role of gratitude and obligation in customer relationships. We surveyed 398 customers exiting grocery and clothing stores in Ahmedabad and Jaipur cities in India, after they had finished shopping. ...